![]() The biggest part is that it is deeply personalised to you. Spotify announced in May 2016 that more than 40 million people had used its Discover Weekly service, streaming just under five billion tracks in under a year. Then, around that time, a new product person joined our team and really loved what we were working on and helped us take it to market and make it a formal product. At some point, a colleague and I decided that it would be a lot easier if we had it as a playlist. ![]() When I joined in June 2013, I was on a team that was building the initial discovery product for Spotify - it was content in an almost Pinterest-style layout.
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